Intrigued by the concept of memory fragmentation, this film delves into the theme of “Continuous Partial Attention,” a term originally coined by Linda Stone. It explores the practice of splitting one’s focus among multiple tasks, frequently favoring one task over others. Individuals often find themselves engrossed in an uninterrupted stream of interactive activities, leading to a mere partial allocation of attention to each task.

This phenomenon takes center stage in our digitally connected world, sparking profound inquiries into how our ever-expanding online presence impacts our overall experiences and memory.

Chiara Xie is an illustrator and motion designer based in London, renowned for her captivating work that revolves around the intersection of technology and lifestyle.