Grace’s Quit Your Job Hotline
This publication is part of a cohesive package that includes a range of promotional materials such as posters, business cards, a website, and an interview-style film. All these elements are centred around ‘Grace’s Quit Your Job Hotline,’ which provides insights into part-time customer service jobs. The publication itself measures 130 x 210mm and is printed on 140gsm cartridge paper, with a staple-bound format for durability and ease of use.
The primary goal of this project was to resonate with a Gen Z audience. To achieve this, I incorporated references from social media platforms and slang, ensuring the content was both relatable and engaging. As a designer, my approach is centred on reflecting character and aims to evoke a feeling of positivity. I infused this and my humour throughout this project, where I was able to make the content not only informative but also entertaining.
I am a London-based designer who specialises in printed material. My approach is centred on reflecting character and aims to evoke a feeling of positivity, whether this is through my niche interests or humour. I value communication in my practice and focus on the act of publishing to engage audiences.