My work is a brand entrepreneurship planning scheme about SUIGUA. SUIGUA is a brand combining metaphysical elements and clothing in traditional Chinese culture. Fortunetelling stays alive and kicking in China, including predictions based on birth information and face, and career predictions. Si Zhu Ba Zi (a kind of fortunetelling based on the hour, date, month and year of birth) is designed to tell one’s fortune with his birth information. From my perspective, I try to combine birth information with clothing design and compare clothes as a human being. To this end, I intend to present the “lifetime” of clothes by including the different dates when they are designed and integrate these features through their “lifetime” into clothing design, so that clothes can be endowed with their unique traits like human beings with souls.
SUIGUA would tap into unique traditional Chinese culture to develop another possibility of clothing in Chinese style, interpret Chinese culture, endow new clothes with brand–new meanings and reduce the waste of resources with recourse to traditional technologies.