Circular-ish is a framework-based educational game that aims to introduce key principles of circular design to junior industrial designers and increase engagement. During the concept development stage, the framework guides junior industrial designers to find loopholes in designing product service systems to be more environmentally friendly while influencing their clients. The framework prioritizes value and flow analysis.

The game is a simplified version of the framework to help designers implement circular design principles with simple language, making it easy to understand and create awareness about the importance of taking action and the significant role of talking in a business ‘language’.The goal is to create an experience to enable behaviour changes for sustainable ways of design. During the game, each player has to answer the questions according to the clients they chose which are based on real clients of industrial designers. As the board is unfolded in each step, players collect tokens to see how ‘circular-ish’ they are.

Discover how designers can create opportunities for circularity and sustainable futures