#LoveWithoutFear is a campaign aimed at countering the stigma surrounding sexual health and misconceptions about HIV in society. By using cheerful imagery, the campaign aims to creatively inform about the sensitive topic of STIs and the experience of living with HIV. Crafted with the fast-paced London Underground environment in mind the camping spans across a variety of media outcomes from posters and animated shorts to 3D sculptures and features a colourful cast of characters that are based on Bacteria and Viruses. #LoveWithoutFear has already achieved minor success through its implementation at a local queer venue in the form of pamphlets and stickers.