It’s Not Just a Park is a promotional campaign of Hyde Park that highlights activities that people actually do inside the park (through my observation). It aims to promote and attract surrounding communities and whoever interested in/enjoys urban park, or wanted to have a small escape from the city life.
The illustrations are meant to create a light-hearted vibe to convey the message of how chill and relax it could be when you are in the park. All posters are printed with riso.
It’s more than just a park.