In this age of information explosion, graphic design is an important way for us to interact with and perceive the world. However, it is not only the image itself that we see, but also the culture, history, and ways of knowing that are hidden within it.
My project explores the cognitivism of graphic design, hoping to provoke thinking about design and context and to demonstrate the multiple ontological contexts. Re-evaluating design through anti-design to build criticality
I used the familiar fast food as a fixed object and asked the rhetorical question, “Design doesn’t need context,” replacing the context and producing images that create a sense of cognitive dissonance, causing the viewer to think, “Can design still convey a message when the context is changed? “
My project is discussing some inherent epistemology, mainly articulated in the context of graphic design, which can also be placed on various issues. For example, social issues, cultural debates. So I want to illustrate the issue with a certain imagery, leading the viewer to make their own associations and thoughts.