This is a project about the musical: My Bucket List. Musical is a very popular form of entertainment in the UK, but in China it is still a performance aimed at a niche audience. Some Chinese original musicals use attractive visual identity concepts to attract audiences, and some excellent original musicals attract audiences by staying high on the charts in musical theatre-heavy areas such as Shanghai.
I wanted to create a visual identity based on the musical My Bucket List, a musical originally written for Korea. By using three different languages, the attraction of this musical will be brought to audiences in different countries. I designed four posters, a main visual poster and three AR posters in different languages. By scanning the QR code and choosing the language, then scanning the QR code again you can see the different AR effects.