HOMOGENISATION -Social Media’ Black BOX
The work intends to produce strong contrasts through inversion or contrast or metaphor and multiple interpretations. Social media, for example, has a strong interest in personalised recommendation algorithms to provide users with a customised content experience.
However, from an ironic perspective, this personalisation can lead to homogenisation, exposing users to an increasing amount of content that is similar to their views and interests and lacks variety and challenging perspectives. Alternatively, social media platforms emphasis social connection and interaction, but social connections tend to become increasingly narrow under the phenomenon of homogenisation.
Users are more inclined to interact with people whose views match their own, creating an information cocoon effect.
In this case, social media, which is meant to connect people, has made people more isolated in their own circle of information.
“ In In order for people to become more like one another, cultural homogenization is necessary. It is a system in which the mind, feeling, and actions of people are controlled and manipulated. It can also effect change, influencing how people feel and what they think. ”
–Prof. Stephen Gallik