The project looks onto the beginnings of an experimental typeface specifically tailored for the Efremidis Gallery based in Berlin. The typeface aims to reflect the gallery’s forward-thinking and contemporary approach, characterized by its geometric form and contrast. In addition to this, the project seeks to develop the gallery’s branding identity by incorporating vectors as a core element, while also employing a vibrant color palette that aligns with this identity. The branding approach seeks to mirror the gallery’s unconventional and dynamic programming, utilizing a materiality that is unpredictable and energetic.
