Lucy Claydon-Smith (she/her) is a British womenswear designer, based in London.
Her work is inspired by her personal life, home and stories of her family and friends. Creating collections that feel intimate and personal, she enjoys story telling through her work.
Her graduate collection, Reims Gueux 1997, is an homage to four generations of her father’s family who loved and rode motorcycles. the heart of the collection, is the Reims Gueux racecourse in France. Once home to the French grand prix, the racecourse is now not in use. It was one of the favourite stops of her parents’ honeymoon as they rode around northern Europe on the back of her father’s motorcycle. The collection explores the history of her families ties to motorcycling and the love that both of her parents have, not just for each other, but for the Reims Gueux circuit.
Photographer: Aaron Hammond Duncan
Model: Mia Mcgrath
Hair and Makeup Artitst: Hannah Heller
Qssisted by: Omar Samara
Studio Assistants: Chloe Emma Fletcher and Eniola Adaranijo
Jewellery: Zoe Bavis, Nowhere Soon Studio
this collection is dedicated to my grandad, albert who taught me to always step fearlessly into life.