Every generation has had a past generation that has criticised the next generation,
Gen-Z is misunderstood by previous generations; they are labelled snowflakes, lazy, technology-dependent, and worst ‘millennials on steroids’. The publication takes you on a journey to debunk the misconceptions of Gen-Z and to come to a mutual understanding to stop blaming each other for the state of society. I used specialist paper to highlight hierarchy through the language and add an aspect of reflection, by mixing visuals of Gen-Z and images from past generations growing up in a different era.
We didn’t think enough and you think too much.