This project is based on in-depth research into the Chinese maternal and infant market, as well as women’s postpartum physical and mental recovery and personal development. In short, 2FIt is a local nursing lingerie brand that places a strong emphasis on women’s health and development. It aims to be a major player in the market by producing high-quality lingerie with reparative functions and employing marketing strategies that incorporate a human touch.
The project’s design output primarily focuses on the brand’s VI design and marketing strategies. It effectively tells the brand’s story and visual concept while explaining how it identifies new entry points in the highly competitive Chinese maternal and infant market. For instance, it capitalizes on the rapid growth of e-commerce live streaming to foster collaboration between consumers and businesses, stimulating greater market returns. For more details, please visit the brand’s website.
This section encompasses the visual design and marketing planning for the brand, which are the core components of this project. For more details, please visit the brand’s website.